Don't Just Do It

And as for you, brothers, never tire of doing what is right. -2 Thessalonians 3:13 NIV

The headline of an ad for athletic shoes proudly proclaims, "We are hedonists and we want what feels good." The copy continues, " It doesn't matter who scores. It doesn't matter who falls. What matters is the oath they take: to stick together through thick and thin no matter who gets the ball. They know this is a marriage. They do not believe in divorce."

This ad represents the worst and the best of modern culture. The headline perpetuates the destructive, self-centered, I-only-care-about-what-feels-good-for-me attitude of the "me" generation that has sent our culture into its current decline.

The loyalty reflected in the copy is a commendable commodity these days, if quite rare. The trouble is, these same hedonists are highly unlikely to take this same loyalty into a real marriage. Loyalty to an oath and sticking together through thick and thin no matter what is fine in sports, when the goal is a championship. But in real life, when the stakes are much higher, too many of us want only what feels good now. So as soon as the marriage no longer feels good, it's history.

In sport, there seems to be an understanding that there will be a cost of pain and effort. But in real life, it must feel good every moment. As the tagline in the same ad says, "If it feels good then just do it."

Is this the better world the sexual revolution of the sixties promised? Are games more important than life? Is this what YOU want?

If not, I urge us all to seek perseverance, integrity, loyalty, and doing the right thing, even when it's painful. Do not believe in divorce. Do not believe in giving up. Do not believe in growing weary with doing good. This is not a game.

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Warren Kramer is the founding editor of Daily Wisdom and operates a graphic design service Warren Kramer&Associates, www.warrenkramer.com, which offers visual design, illustration & art direction for printed communications, logos and corporate identities, signage, trade show displays, and of course, web sites